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🧠I'm becoming AI Synthesizer
And why you should become one too
Hello from the heights!
It’s Luke Skyward, The AI Synthesizer!
It’s the first newsletter issue after a slight rebrand I did during Christmas time, so I’m very excited about this one. The end of the year is always a time of reflection and planning for me - this year was no different.
What is the effect of the rebrand?
I’m becoming an AI Synthesizer, and I’ll focus on showing you how to become one yourself. In this issue, I’d like to:
Explain what a Synthesizer is
Show why you should care about it
Give an example of how AI can help in the process of becoming a Synthesizer (with a prompt)
Ready to join me on the journey? Strap in and let's launch into the knowledge cosmos!
What is a Synthesizer?
Let’s get this straight. When I say Synthesizer I don't mean a musical instrument:
This is a synthesizer - a musical instrument. We don’t talk about it here 🙈
But there is a musical analogy when I mean the Synthesizer that we’ll talk about in this newsletter:
Synthesizers are like DJs, but they mix ideas instead of music
That means they possess an ability to process disconnected ideas and synthesize them to create a new, unique idea.
This process is also presented in the thumbnail of this newsletter:
The process of Synthesis.
Why should I care about it?
At this point, you might think:
Okay, Luke, that sounds cool, but why should I care about it? Does this get me to 10K a month like every AI influencer promises these days?
Well, glad you asked (or am I speaking to myself 🙈)!
I’ve got a bad news and a good news for you:
The bad news is - I can’t guarantee you’ll get to 10K a month as many of the AI influencers do.
The good news is - people are willing to pay for synthesized information, and I’ve got proof for it (I’ll show you in a second). This means, becoming a synthesizer is a great way to start making online income, but, of course, there are no guarantees.
Let’s stop for a second and understand why people are willing to pay for synthesized information.
The answer is simple:
The Disjointed Knowledge Problem:
There are a lot of information sources, but they are often disconnected and not actionable.
This is exactly the problem tackled by Synthesizers: they come up with compelling and actionable answers using many disjointed sources, or using information that is hard to process.
Synthesizers save time for people who either don't have the time or the ability to process a lot of information and develop useful insights.
And people, of course, are willing to pay for that!
Skills of a Synthesizer
Synthesizers possess a unique set of skills:
Ability to come up with insights and ideas from information
Mixing the ideas and creating new concepts
Presenting these (new) concepts to the public in a digestible way (this is what allows them to monetize)
This, of course, could be translated to high-level skills like:
writing
speaking
marketing
sales
These are the backbone of any online business.
Examples of successful Synthesizers
Synthesizers are taking over the world in the digital age. Here are two examples that should make it obvious enough.
Andrew Huberman
He became the most famous neurologist by presenting his synthesis skills to the public via his HubermanLab Podcast.
Thanks to that, he makes easily 10, if not 100 times more money than any other neurologist in the world.
Why? Because he has a unique ability to synthesize complex information (from many research publications) and digest it into actionable insights and protocols!
This, of course, is an extreme example, but I wanted to make a point that the sky is the limit when it comes to synthesizing information.
Hamza
This example is a bit less obvious. Hamza has a very successful YouTube channel with over 2M subscribers. He has a variety of content, but there’s a particular type of video he makes that represents the concept of synthesizing information very well - his full guides.
Example - Full Focus Guide
On his social media, he described the process of creating these videos:
Select a few books/resources that contain knowledge about this topic (e.g. Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi for the Full Focus Guide)
Apply the knowledge from these books in your life
Tell about the protocols derived from these books from a perspective that will appeal to a young man (the persona of Younger Hamza)
This process exactly describes how Synthesizers operate. As you can see, you don’t need 20 years of scientific experience to apply it. You do, however, need to apply critical thinking to understand the persona you’re trying to create the insight for. Hamza does that extremely well.
Using AI to speed up the process of Synthesis
Another good news is that Generative AI is pretty good at analyzing multiple sources and deriving insights from them.
As an example, I’d like to show how we can synthesize a given source (e.g. a book), and create a protocol for a persona of our choice. We'll essentially try to recreate Hamza's process for creating Full Guides.
To achieve that, we can use this prompt (created using the CLEAR framework):
Context: [Placeholder for the name of the book]
PERSONA: [Placeholder - describe your persona here]
Language: The response should be engaging, motivational, and easy to understand, targeted towards a young adult audience.
Expectation:
- The analysis should distill key insights from the book, and present them in a way that is highly relevant and practical for the PERSONA
- Focus on creating a highly actionable protocol that can be easily followed by the PERSONA.
- Be very specific and detailed.
- Include only the information from the book!
- Jump straight into the protocol, and skip any introduction.
Actions:
- Translate insights from the context into practical, actionable strategies.
- [Placeholder - Describe the protocol that you’d like to design]
Restrictions: Avoid overcomplicating the concepts. Focus on practicality and simplicity to ensure the advice is actionable and relevant for the PERSONA.
As you can see, this prompt contains three placeholders:
Book/source - here you should put the name of the book that you want to use as a context. In our case, it’s: Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
Persona - who is your audience, and who do you want to help? Describe them in as much detail as possible. In our case, it’s: a young man aged 18-21, looking to improve his focus and productivity.
Description of the protocol - what should the protocol contain? In our case, it’s: Develop a highly actionable daily focus routine (protocol).
And here’s the derived protocol (you can check the ChatGPT conversation as well):
Looks pretty solid!
Let’s wrap it up!
Phew! That’s been my longest newsletter issue, and I’ll wrap it up here!
I hope that after reading this, you’ll understand better what I mean when talking about Synthesizers and synthesizing information!
Go give a try to the prompt I shared and let me know what you think!
If you’d like to grab a coffee with me and talk discussing synthesizing information with AI, here’s my Calendly link.
Thanks for joining this episode of The AI Synthesizer. I'll see you in the next issue. Until then, keep reaching for the stars! 🌌
Clear skies,
Luke Skyward